Strategic Renewal - Management 101 Meets Performance Architecture

Exhibit 2

Strategic Renewal Checklist

Assessment Questions
#	Question	Response	Action To Be Taken	Comments/ Other
1	STRATEGY
(a)	Do we have a clearly articulated and communicated strategy?
(b)	Does our most remote, junior employee know our strategy and demonstrably guide his or her actions by it?
(c)	Do we have performance oriented measures linked and integrated throughout our business, with a clear "line of sight" from every process and job to our customer and corporate objectives?
(d)	Do we know when to say "No" to customer, product, service, capital, technology, cost, quality, asset utilization, or other tactical or strategic "opportunities"?
(e)	Are we growing?
(f)	Is our risk profile consistent with our appetite for risk?
2	MARKETING AND SALES
(a)	Do we know who our top 20% of customers are? Our bottom 20%? And how much profit (or loss) they account for?
(b)	Do we know why they buy?
(c)	Do our customers and potential customers rate us as better than our competitors?
3	OPERATIONS
(a)	Do we know what our most critical, end-to-end, strategic and tactical business processes are? Are they documented in a user-friendly format? Is the documentation used frequently and kept current?
(b)	Are these (and other) processes measured and owned? (with process output oriented measures and single manager accountability)
(c)	Are our operations competitive?
Response Key: Y = Yes N = No P = Partially DK = Don't know N/A = Not applicable